Why building a strong visual brand is important and how to do it? || DC Brand Photographer
Let's face it, having a visual presence online is a must in today's marketing world. Your clients are finding you via social media, targeted ads and by google searching, just to name a few. All of these methods will need a visual to help connect potential and current clients to your brand. 65% of all people are visual learners and 90% of the information we process is visual. Creating a strong cohesive visual brand will help you obtain and retain your ideal client.
65% of all people are visual learners and 90% of the information we process is visual.
So how do you to achieve a strong visual brand across your platforms?
Be consistent: Images, video and other times of visual But you don't want to just have images that don't make sense to your brand. Your images, message and brand must all be consistent. They must work together to keep your customer engaged as well as remind them of your brand. Ideally, your customer will look at your content and be reminded of your brand, even if you don't say it. The first thing I do with my clients is go over your branding and other key points to make a plan on how to create content that will be best to reach your customers.
Add Value and Make it Interesting: Ideally, your content shouldn't be salesy. It should try to sell you, without beating over potential clients over the head with what you are selling. How to do that is to add value to what you are putting out there for your customer to see. In other words, "It's not what you do, but how you do it"** People care about connecting with something. They like community, they want to feel like they are part of something. You want to help them stay part of that so they stay keep coming back to you and stay engaged.
Be Authentic: In the same vein as #2, people want to know you. They want to know the values of your company and they want to like the company/person they buy from. Customers can smell false pretenses and then they will run to the hills. So let me help you be true to yourself and be your storyteller.
Photography and Videography is an important part of this. You can define exactly what you want in your visuals and exactly on brand when you create and showcase your content/information. I work with female business owners every day to help highlight their brands, create and produce content for their businesses and tell their stories to their clients. Let me help tell your story.
Hopefully these tips will help you come up with a strategy on the best way to create your visual brand.